• Brand positioning definition: values, vision, tone of voice, and brand storytelling
•Target audience definition: personas, archetypes, and typical profiles
• Translation of strategic messages (project, audience, and values) into visual language: mood boards and visual intentions
• Art direction definition: color palette, typography, graphic and visual elements – all aligned with market evolution and relevant design trends
• Interdisciplinary collaboration: ensuring a cohesive project through teamwork and dialogue with various stakeholders (designers, copywriters, architects, developers, etc.)
• Post-delivery follow-up: ensuring proper implementation of the brand guidelines across all platforms and media
• Logo design (primary, secondary, submark)
• Color palette
• Typography selection
• 2 revisions of the selected logo (if needed)
• Mockups on 3 different supports (e.g. business card, signage, packaging…)
• Creation of a mini brand guide (to help you apply your brand consistently across all touchpoints)
• Final delivery folder with multiple file formats (png, jpeg, svg, ai, etc.)
• Sending a detailed questionnaire, followed by a one-hour initial meeting to understand your brand, your vision, and your needs.
• Creation of a mood board and a custom brand direction to set the tone for your identity, ensuring we’re aligned before diving into the design process.
• Creation of the logo, definition of the color palette, typography, and all complementary design elements. At least one check-in during the creative process to ensure we remain aligned with your vision.
• If needed, final small adjustments before showcasing the different logo variations on the most relevant mockups for your needs (e.g. business card, signage, packaging, website, etc.).
• Sending of a recap document that will serve as a guide on how to best and most consistently use the different elements of your visual identity
Estimated timeline: 2 to 4 weeks.
• Sending a detailed questionnaire, followed by a one-hour meeting to understand your brand’s personality, values, and target audience.
• Creation of a personalized mood board and brand direction to define the overall aesthetic and tone of your identity.
• Development of your visual identity, including logo design, color palette, typography, and supporting graphic elements. One or more reviews to ensure alignment throughout the process.
• If needed, final refinements and presentation of logo variations on curated mockups (e.g. business cards, signage, packaging, website, etc.).
• Delivery of a brand guidelines document outlining how to use each element consistently and effectively across all platforms.
Estimated timeline: approximately 3 weeks.
